Lv infringement court case, Google does not hold

Louis Vuitton Handbags accused Google's search system, when the user input a few key words directly related to the brand when it was pointed out that the number of search results for sale louis vuitton louis vuitton counterfeit products or the use of brand advertising, but in fact it is self-promotion Some of the brand site

louis vuitton made in the first instance and appeals are successful. Paris Court of Appeal is sentenced in June 2006 louis vuitton Google to pay 30 million euros in compensation.

Google to the Supreme Court. Before the ruling, the Supreme Court asked the European Court of Justice in the online advertising search engine, the responsibility to rule.

In this context, the European Court of Justice in Luxembourg on March 23 said that when the Google brand as the key words using up to display ads, which did not result in infringement of a registered brand. "

European judges pointed out that if Google, "advertisers have known a the illegal nature of the business, but not quickly canceled or closed (the advertisers) related data", that Google is likely to bear some responsibility.

European Court of Justice by national courts should also consider the various cases should be tried for Google if a "neutral" service provider, and its function "is completely technical, automatic and passive."

Google, legal director of benjamin du chaffaut told AFP in the deep delighted, "We are very satisfied. Dispute has ruled that Google the brand rights, false advertising, unfair competition are not responsible"

He said, "as an intermediate technology services, upon receipt of the complaint, Google will stop illegal advertising. We've been doing."

louis vuitton but in a statement that "Google may be liable" in the hope the Court of Appeal will be able to "find Google has committed prejudicial to the interests of louis vuitton fault." According to sources close to the case, the second appeal in the short term will not make a ruling within a year.