Luxury retail network is still elusive-chanel handbags

Many luxury brands are still cautious attitude towards the Internet, they are worried that online sales will reduce their sense of uniqueness and rarity, and their idea wrong?

The third quarter of 2009 online retail spending totaled 29.6 billion, compared to the same period last year, down 2%. This is the first quarter of negative.

But some experts believe that e-commerce holiday will once again become prosperous together,ED Hardy Handbags especially this one in customer service. According to a recent report by Cambridge in 2009, the U.S. holiday online sales will grow 8% appreciation of 44.7 billion U.S. dollars. Offline sales still dominant, reaching 392.9 billion U.S. dollars. Most analysts believe that the future will be flat or down this figure floating two percentage points, many consumers will turn to online shopping.

For many professional retailers, have already recognized the power of the network. But there is a category of retailers still skeptical, that is a luxury business. Although research shows that affluent consumers online than the average consumer in a higher, but many luxury retailers skeptical of these Internet customers. Luxury brand and believe that the network will reduce their own brand of exclusivity. Many popular websites such as Amazon (Amazon.com), Target.com (TGT), Walmart.com (WMT), Crateandbarrel.com, Bananarepublic.com, Redenvelope.com, Nordstrom.com (JWN) do on the Web very successful, but many consumers believe that online real luxury brand is still insufficient.

In the luxury brands, some companies such as Ralph Lauren Corporation, Tiffany company fully accepted e-commerce. And some companies have not yet developed their own network strategy. Such as LVMH, PPR and so there is close cooperation and Twitter.

Nevertheless, many luxury brands is only part of the online sales of goods, such as YSL jewelry online sales only, not sell clothing. Also do the same Balenciaga and Bottega Veneta. Both brands belong to PPR. PPR is not only that, like LVMH is also the only online sales of handbags and accessories in it.

And some brands are not sold on the network, such as Chanel. Chanel If you want to ask why. Chief designer Karl Lagerfeld said that the company is What brand protection. He believes that network marketing does not give consumers the experience of consumption in the boutique store. Sales will break the network of luxury consumers feel for the original, but many studies of consumer experts believe this view is outdated. They think that consumers can now buy anything on the network, if they trust the brand, then it will naturally run trust this site. October 2008 made by Google to a survey, 1,000 of net assets of 100 million U.S. dollars, reached $ 17,500 annual income of consumers believe that like most merchandise purchased online designer clothing, jewelry and accessories, followed by .

LVMH will be given for different consumers in different personalized service, also allows consumers themselves with Ralph Lauren sweater, hat, mix colors. With the Internet can also be independent. And the network has a price advantage, and more convenient. While online shopping to avoid conspicuous consumption.