Because the impact of globalization, consumer lifestyles has created a great change, personalized clothing, diversification, differentiation of increase is also accelerating. Several years ago, if a suit had already been a number of areas of entrenched giants, the desire to capture it is too difficult. And subsequent children, lovers, old equipment, etc. are all classified products have switched businesses have scored the all-pervasive, and, each forming a competitive brand.
However, the development direction of a class of clothes is not one of them. That is youth apparel market. As young people's unique vision and keen sensitivity, are likely to change constantly, making the business has been unable to establish a solid market. At the same time, and no consistent effort to establish a business this time of change the direction of the clothing category brand. The formation of the youth clothing market of the Five Dynasties and Ten Kingdoms.
The emergence of such a situation will also once again proved "the world trend, long period of division together, together for a long time to divide" the unchanging truth. Here, a dark horse jump but now, running in the forefront of fashion, which is "American ICIS (how cool Ai)" youth fashion.
U.S. ICIS (how cool AI) youth apparel, in order to "free Boogie" for the demands of the fashion apparel brand in the apparel field, China's younger generation has increasingly presented a "self-freedom" of individual pursuit, from the United States " U.S. ICIS (how cool Ai) "to meet this trend, China's younger generation began to demonstrate its unique and distinctive brand culture.
"The United States ICIS (how cool Ai)" youth clothing strategic goal is to change people's fashion consumption habits. This goal will be through the establishment of a "new generation brand" - "NEW AGE BRAND" can be achieved. In a strong basis of humanity, the younger generation enjoying the personalized selection brought happiness, "the United States ICIS (Ai and more cool)," the hope and reality into one, so that consumers dream come true, and this is U.S. ICIS (Ai and more cool) young people dress different.
It is with a good taste of American teenagers dress, with new styles and low prices, a firm foothold, the brand's positioning as a mass consumer product prices in line with China's largest consumer groups in young people the level of demand. Very strong buying potential.
"The United States ICIS (how cool Ai)" youth dress this horse ran a small black horse will be a brighter future, let us wait and see!
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