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Wednesday, February 9, 2011

Can Chicago Become a Fashion Style Capital?

The city-limits of Chicago is acclaimed for abounding things — frigid airy winters, accomplished architecture, the hapless Cubs, to name a few — but top appearance is not one of them. For a lot of people, what usually comes to apperception if cerebration of appearance in the City-limits of Big Shoulders is DC Hats and khakis. But Mayor Richard M. Daley thinks he can change all that. Daley afresh appear the conception of a Appearance Advisory Council, a city-backed affiliation of bounded designers and industry champions who will advance appearance growth. By adorning designers, the city-limits hopes to bolster its retail economy, accretion tourism dollars and heighten its angel as a world-class city.

To advice apprehend that dream, Daley has created the position of administrator of appearance arts and contest in his administration. Melissa Turner, who afresh took that job, will act as communication amid the board and bounded appearance organizations, architecture schools, designers and the community, and will adapt for September's Appearance Focus, a 10-day appearance blast based in Millennium Park.

In the continued run, the board wants to accomplish Chicago a accessible anchorage for new designers. The city-limits boasts four architecture schools, but back there are no ample accouterment headquarters, abounding graduates bound abscond to New York or Los Angeles to acquisition jobs as abettor designers; some, like Cynthia Rowley and Wendy Mullin, accept gone on to abundant success. "If anyone wants to architecture appropriate out of school, their best advantage is to alpha their own label," Turner says. That, of course, takes basic that abounding adolescent grads do not yet have.

Yet Turner is not absolutely starting with a bare canvas. Over the accomplished few years, high-scale boutiques showcasing bounded aptitude accept been agriculture up everywhere, and the alignment Gen Art confused into town, creating fizz with New York-style appearance shows. Several accomplished bounded designers who advertise nationally, such as Orlando Espinoza, Lara Miller and Michelle Tan, accept been accumulation absorption on the pages of bright appearance magazines. "Down the alley I accept abounding jobs will become available, decidedly in areas such as appearance merchandising, modeling, appearance photography, appearance appearance assembly and arrangement makers," says Espinoza, co-chair on the 19-member council. "I anticipate you're traveling to see a desperate change."

Ilissa Shefferman, who accelerating from Chicago's International Academy of Architecture and Technology endure September, says it was a acquainted best to alpha her label, I.S. Designs, in Chicago. Was she anxious about ambience up boutique in a boondocks accepted added for its pizza than its pret-a-porter? "It does affectionate of accept a abhorrent reputation, but I anticipate it's undeserved," she says, laughing. "Chicagoans are appealing open-minded, and they adulation to annex out cutting bounded designers — there's a activity of pride."

That aforementioned pride is starting to in fact allurement some designers to backpack in Chicago from the coasts. Orlando Espinoza confused his business actuality from Los Angles six years ago. And Joëlle Minassian, who advised for Versace and Gianfranco Ferre in Italy, alternate to her hometown in December to barrage a backpack business. "Chicago has a lot to offer," she says. "New York is a abundant city, but I anticipate Chicago is added affectionate and there's added amplitude to grow. There's so abundant aptitude actuality that's been overlooked."

Some accustomed designers, however, are agnostic of the city's attempts to advice them abundant in the next few years. "I adulation Chicago, but the industry is absolutely challenging," says Maria Pinto, a board affiliate and life-long Chicago resident. "The assets are in added places, the buyers are all in New York; it's been appetizing [to move] at times." She says she hasn't noticed things accepting smoother for her business lately, but she hopes the Appearance Advisory Board will advice start-up companies. "They ability accept a little easier time accepting launched, and the city-limits can absolutely accept an appulse on that." If all goes as planned, it could anon be the added way around, with the designers abrogation their mark on Chicago.

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